Company Profile

Founded in August 2000, SinoGlass Group is a creator and distributor of superior household products, integrating design, research and development, manufacturing, and marketing. With the mission of “Creating Good Things for Humanity,” SinoGlass Group provides global consumers with four categories of daily use household items: Kitchen, Brew, Drink, and Home. Utilizing the advantages of R&D, lean production, creative aesthetics, consistent supply chains, and unsurpassed quality, SinoGlass Group has launched independent brands, such as Elemental Kitchen and Hy3, that have captured a large share of the market and provided millions of consumers with the quality products they are looking for.


Headquartered in Qingdao, China, SinoGlass Group has two manufacturing bases and modern logistics centers in the economic development zone of Qingdao and in Gaomi city of Weifang, Shandong Province, with a total constructed area of about 100,000 square meters. With more than 400 creators, SinoGlass provides better solutions for households everywhere.


The mission of SinoGlass Group will always be to “let hundreds of millions of families enjoy a beautiful life.” The core purpose of our R&D is to continually innovate and improve, and we are committed to providing the best housewares solutions for everyone.

  • Manufacturing Advantage

  • Global Reach

  • R&D & Facilities

Manufacturing Advantage

Manufacturing Advantage

SinoGlass Group's 180,000 square meter manufacturing base adjacent to the Qingdao port has adopted the lean production management model. Lean production management provides a strong advantage in manufacturing and delivers high-quality products on time.

Global Reach

Global Reach

With a broad vision of globle distribution, SinoGlass Group has built a worldwide product development, supply and sales network. Its products are trusted by consumers and have broad appeal in developed countries such as Europe, the United States and Japan. As market share rises year by year, SinoGlass is becoming a priority brand for global houseware products.

R&D & Facilities

R&D & Facilities

SinoGlass Group has gathered the top international and domestic designers and created an excellent domestic development team, all to provide quick and efficient solutions and high quality products for our clients.

Company Culture

  • Our vision : Through constant innovation and brand building, we will become a world-respected and well-known housewares products enterprise.
  • Corporate Mission : To use our deep understanding of the world housewares market and our design and manufacturing expertise to provide the best housewares solutions for everyone;
    Hand in hand with our global partners, we will integrate our resources, advantages, and long-term cooperation to achieve win-win solutions for customers, suppliers and our cooperating team;
    Because of our concern and respect which we have for them, our employees work hard to get maximum recognition and rewards.
  • Core values : Love,Humility,Excellence, Collaboration,Innovation, Courage,Conscientiousness, Integrity, Fairness

Development Path

Aug. 2000

SinoGlass Co., Ltd. is registered.

Dec. 2004

A title was awarded by the Chinese Ministry of Commerce.

Jan. 2007

Manufacturing system, SAP, launched and put into operation.

Mar. 2007

Elemental Kitchen brand launched globally.

Mar. 2011

SinoGlass named the vice president company of CCCLA

Dec. 2014

The 300th Elemental Kitchen store opens.

May 2017

SinoGlass Charity Foundation established.

Nov. 2017

Wins “Germany Federal Design Award.”

Jan. 2018

The drink bottle brand HY3 launched globally.

Jun. 2019

The "Lean Production" project officially launched.

Dec. 2019

Phase Ⅲ of Huangdao Industrial Park completed.

May 2020

The "Lean Manufacturing" Phase Ⅱ officially launched.

Aug. 2020

The 20th Anniversary of SinoGlass's Establishment.

Dec. 2020

"German Design Award Winner 2020"

Dec. 2020

Injection Workshop PhaseⅠcompleted.

Jul. 2021

The "Integrated Product Development (IPD)" Project launched.

Jul. 2021

Huangdao Industrial Park successfully passed QS certification.

Jul. 2021

The "Lean Manufacturing" Phase Ⅲ officially launched.

May 2022

The new R&D Center officially launched.

May 2022

MES for Injection Workshop launched and put into operation.

Jun. 2022

The "Lean Manufacturing" Phase Ⅳ officially launched.

Jan. 2023

The "Integrated Product Development (IPD)" Phase Ⅱ launched.